Oregon is legendary for flash and innovation, for always being on offense and seizing attention. When Bo Nix returned for his senior year they put up "BOdacious" billboards in New York and Dallas. The year they entered the Big Ten, they floated a giant Duck on the White River in downtown Indianapolis.
Those campaigns worked because Oregon backed them up. In 2024 they won a Big Ten Championship in their first year in the league with a perfect 13-0 regular season. The year before, Nix played his way into the first round by throwing for 4.145 yards and 40 touchdowns, setting an NCAA record for passing accuracy at 78 percent.