Gaming peripherals brand ZOWIE has named French Counter-Strike player Dan ‘apEX‘ Madesclaire as its latest partner.
As part of the partnership, the four-time Major champion will collaborate with ZOWIE to offer feedback during the product development process and share insights from the perspective of one of Counter-Strike’s most successful in-game leaders.
Unveiled on February 14th, apEX will also take part in sports science testing to assist ZOWIE’s refinement of creating peripherals used by professional players in high-profile tournaments across a range of titles.
Notably, the partnership is a move away from ZOWIE’s usual approach of collaborating with entire esports organisations and their rosters.